5 Brilliant Ways A Food Business Can Use QR Codes
QR codes have been around for a while, but they were frequently dismissed as a frivolous, imprecise, and ugly tool. However, as a result of the COVID pandemic, consumer opinions of QR codes have changed considerably.
Restaurants all over the world have adopted them as a touch-free solution for looking at menus or placing orders, but this is only the tip of the iceberg in terms of their potential restaurant applications.
QR codes, because they can link to any URL, have the potential to connect restaurant owners with their customers in an infinite number of ways. As restaurants transition to online ordering and payment, QR codes provide a way for restaurants to strike a balance between traditional print marketing and cutting-edge digital marketing.
Let’s take a look at how restaurants and other food providers can use QR codes.
1. To Share Menus
Make QR code and use them to direct customers to your digital or mobile menu, allowing them to view it no matter where they are. This also allows them to look over your menu at their leisure.
It also enables you to quickly update your menu without having to order new prints, and adding a drink or specials menu is a piece of cake.
2. Encourage customers to leave a review
Place a QR code on a table tent that leads to a review or feedback page. This could be done through online review sites or through your own feedback form. These are perfect if you want to educate your team about what is working and what needs improvement.
Online reviews are excellent for increasing your community credence and making you more visible in online searches. In an age when online searches are the primary way people find many businesses, the easier you can make it for customers to access your review page, the more reviews you will have and thus the more visibility your business will have.
3. Direct them to your social media pages
Connect your QR code to your Facebook or Instagram page to gain a following. QR codes eliminate any extra steps customers would normally take to find and follow you, increasing the likelihood that they will.
A strong client base on social media gives your restaurant a cutting-edge feel while also assisting with ongoing customer loyalty, engagement, and updates.
4. Show them videos and photos
Do you want to show a behind-the-scenes peek at your chef preparing one of your most popular dishes? Teach a fundamental cooking technique? Is it time to launch a new product or menu item?
A video of these types of updates is an excellent way of engaging your customers and keep them returning to see what you are up to. Create a YouTube channel and link your QR codes to it.
5. Inform them of promotions
Include QR codes linking to your deals on receipts or manufactured goods so customers can save money on their next purchase, rewarding their loyalty and getting them enthused to order again soon.
Alternatively, you can give new customers a discount by including a QR code on your takeout menus, posters, flyers, and other marketing materials. You can also use this method to promote seasonal or specialty products.